Manufacturers put into the market new product from time to time in order to meet the going held of the society.
However, every business is aimed at profit maximization and also the risk aspect most be put into consideration.
Considering the number of new products in the market and the percentage that succeeds, one would discover that greater percentage fails in the market. The question then is whether those that fall a need to satisfy in the society if they have, why do they fail.
A new product needs patronage in other to stand and its adoption depends on the degree of awareness of the existence of the product.
In order to make a new product known to people, a proper use of the marketing mix, especially advertising must be made. Most unfortunately, some manufacturers have not really blended adopted and practiced this, to the extent that it will be able to achieve its objectives. This is however calls for a reassessment of the marketing, strategies, especially the promotional strategies.
Data collection for this work was done through the use of questionnaires interview and observation to expose all possible areas of hypothesis statistical test of chi-square.
From the investigation, it was discovered that there is no positive and significant relationship between effectiveness of advertising on new product adoption is not relatively depended on the advertising massage should be persuasive and meditating in nature.
Recommendations were offered in line with the findings of this study.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Content
Chapter One:
1.0 Introduction
1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objective Of The Study
1.4 Research Questions
1.5 Statement Of Hypothesis
1.6 Significance Of The Study
1.7 Scope And Limitations Of The Study
Chapter Two:
2.0 Review Of Related Literature
Chapter Three:
3.0 Design Of The Study
3.1 Selection Of Population
3.2 Method Of Analysis Data
3.3 Statistical Technique For Analysis
3.4 Questionnaires Distribution Summary
Chapter Four:
4.0 Presentation, Analysis And Inter-Pretation Of Data
Chapter Five:
5.0 Summary, Recommendation And Conclusion
5.1 Summary And
5.2 Recommendations
5.3 Conclusion
Bibliography
Journal And Articles
Questionniares For Customers
Determination Impact Of Advertising In Marketing Of Blue Omo Detergents. (n.d.). UniTopics. https://www.unitopics.com/project/material/determination-impact-of-advertising-in-marketing-of-blue-omo-detergents/
“Determination Impact Of Advertising In Marketing Of Blue Omo Detergents.” UniTopics, https://www.unitopics.com/project/material/determination-impact-of-advertising-in-marketing-of-blue-omo-detergents/. Accessed 21 November 2024.
“Determination Impact Of Advertising In Marketing Of Blue Omo Detergents.” UniTopics, Accessed November 21, 2024. https://www.unitopics.com/project/material/determination-impact-of-advertising-in-marketing-of-blue-omo-detergents/
Here’s a typical structure for Determination Impact Of Advertising In Marketing Of Blue Omo Detergents research projects:
- The title page of Determination Impact Of Advertising In Marketing Of Blue Omo Detergents should include the project title, your name, institution, and date.
- The abstract of Determination Impact Of Advertising In Marketing Of Blue Omo Detergents should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Determination Impact Of Advertising In Marketing Of Blue Omo Detergents should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Determination Impact Of Advertising In Marketing Of Blue Omo Detergents, identifying gaps the study aims to fill.
- The methodology section of Determination Impact Of Advertising In Marketing Of Blue Omo Detergents should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Determination Impact Of Advertising In Marketing Of Blue Omo Detergents research study using tables, charts, and graphs to illustrate key points.
- Interpret Determination Impact Of Advertising In Marketing Of Blue Omo Detergents results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Determination Impact Of Advertising In Marketing Of Blue Omo Detergents study and restate its significance.
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