Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization.
This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing.
To identify the various problems involve in the existing marketing information system of Guinness (Nig) Plc is the purpose of this research and to the proffer solutions to them.
Data were collected both by interview methods and observation method. Marketing models had developed in this research as well as marketing system. Secondly, the study also investigates how Guinness (Nig) Plc manages the marketing information system.
Finally computer based marketing information system is suggested as a solution to more structured, efficient and effective marketing control.
TITLE PAGE
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
ORGANISATION OF WORK
TABLE OF FIGURE
TABLE OF CONTENT
CHAPTER ONE
1.0 INTRODUCTION
1.1 STATEMENT OF PROBLEM
1.2 PURPOSE OF THE STUDY
1.3 AIMS AND OBJECTIVES
1.4 SCOPE OF THE STUDY
1.5 LIMITATION
1.6 ASSUMPTION
1.7 DEFINITION OF TERM
CHAPTER TWO
2.0 LITERATURE REVIEW
CHAPTER THREE
3.0 DESCRIPTION AND ANALYSIS OF THE EXISTING SYSTEM
3.1 FACT FINDING METHOD USED
3.2 ORGANISATIONAL STRUCTURE
3.3 OBJECTIVE OF THE EXISITNG SYSTEM
3.4 INPUT, PROCESS, OUTPUT ANALYSIS
3.5 INFORMATION FLOW DIAGRAM
3.6 PROBLEM OF THE EXISTING SYSTEM
3.7 JUSTIFICATION FOR THE NEW SYSTEME
CHAPTER FOUR
4.0 DESIGN OF THE NEW SYSTEM
4.1 OUTPUT SPECIFICATION AND DESIGN
4.2 INPUT SPECIFICATION AND DESIGN
4.3 FILE DESIGN
4.4 PROCEDURE CHART
4.5 SYSTEM FLOW CHART
4.6 SYSTEM REQUIREMENTS
CHAPTER FIVE
5.0 IMPLEMENTATION
5.1 PROGRAM DESIGN
5.2 PROGRAM FLOW CHART
5.3 PSEUDOCODE
5.4 SOURCE PROGRAM
5.5 TEST RUN
CHAPTER SIX
6.0 DOCUMENTATION
CHAPTER SEVEN
7.0 RECOMMENDATION
7.1 CONCLUSION
REFERENCE
Design And Implementation Of Computer Based Marketing Information System. (n.d.). UniTopics. https://www.unitopics.com/project/material/design-and-implementation-of-computer-based-marketing-information-system/
“Design And Implementation Of Computer Based Marketing Information System.” UniTopics, https://www.unitopics.com/project/material/design-and-implementation-of-computer-based-marketing-information-system/. Accessed 22 November 2024.
“Design And Implementation Of Computer Based Marketing Information System.” UniTopics, Accessed November 22, 2024. https://www.unitopics.com/project/material/design-and-implementation-of-computer-based-marketing-information-system/
Here’s a typical structure for Design And Implementation Of Computer Based Marketing Information System research projects:
- The title page of Design And Implementation Of Computer Based Marketing Information System should include the project title, your name, institution, and date.
- The abstract of Design And Implementation Of Computer Based Marketing Information System should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Design And Implementation Of Computer Based Marketing Information System should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Design And Implementation Of Computer Based Marketing Information System, identifying gaps the study aims to fill.
- The methodology section of Design And Implementation Of Computer Based Marketing Information System should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Design And Implementation Of Computer Based Marketing Information System research study using tables, charts, and graphs to illustrate key points.
- Interpret Design And Implementation Of Computer Based Marketing Information System results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Design And Implementation Of Computer Based Marketing Information System study and restate its significance.
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