Consumer Protection And Drug Marketing

A Case Study Of Juhel Pharmaceutical Company Enugu
ABSTRACT

This project looks into the level to which consumers are protected in drug marketing in Nigeria.
This main objective that motivate this work is that concern to ascertain how safe the market for drugs is for the users of drugs. Considering the nature of drugs and it’s resultants effect on the users.
A variety of minor objectives exist and they include among others, the investigation on how much the government involved in ensuring safety in the drug market probing into the activities of drug companies in the light of marketing concept and determining how the activities of patent medicine dealers affect that safety of consumers of drugs.
Secondary and primary data were used for this study the main instruments employed in the collection of data are self administered questionnaire interviewed schedule and observation. The chi-square was used in testing hypothesis.
The major findings were that: Despite efforts by the government to ensure safety in the drug market is still infested with unscrupulous drug manufacturers. And dealers who pay little or no regard all to the law.
It was also found out that most of them are not acquainted with these laws. The consumers whom the laws are meant to protect are not well acquainted with the incapable of taking adequate action in the event of default.
Based on the findings, the following recommendations were made.
1) The government should work closely into the activities of the task force set up to tackle offenders and fake drugs miscellaneous decree) to include the hawking of drugs in the bus as an offence.
2) The motor park guards who ordinary are not laws enforcing agents should be given authority to impound any person selling drug in form of hawking or in an open place with the park.
3) Government should formulate an education programmed amend at the consumers and his right in the market.
4) Consumers’ relationship with the police and the public complaints commissioner should be improved for the government to achieve the aim of educating drug faking in the country.
5) Ti is also concluded in the hypothesis test of result that the drug market is not safe for consumer of drug in the country and the activities of patent and proprietary medicine dealers affects the consumers of drug.
In conclusion, the level of consumers’ protection in drug marketing is not impressive. A greater effort is needed on the part of the government to address the issue of consumers’ safety in the drug market.

TABLE OF CONTENTS

Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Contents

Chapter One:
1.0 Introduction

1.1 Background Of The Study
1.2 Statement Of Problems
1.3 Objectives Of The Study
1.4 Hypothesis Of The Study
1.5 Significance Of The Study
1.6 Definition Of Terms.

Chapter Two:
2.0 Literature Review

2.1 Historical Dimension/Origin Of Consumer Protection
2.2 Basic For Consumer Protection.
2.3 Marketing Concept On Consumer
2.4 The Nigerian Consumer
2.5 Consumers Protection In Nigeria
2.6 Some Forms Of Consumer Protection In Nigeria.
2.7 Some Laws That Enhance Consumer Protection
2.8 The Role Of Nafdac In Ensuring Customer Protection

Chapter Three:
3.0 Research Methodology

3.1 Source Of Data
3.2 Research Instruments Used.
3.3 Population Of The Study
3.4 Sampling Technique
3.5 Determination Of The Sample Size
3.6 Method Of Questionnaire Distribution
3.7 Method Of Data Analysis
3.8 Limitation Of The Study

Chapter Four:
4.0 Presentation, Analysis And Interpretation Of Data

4.1 Presentation And Analysis Of Data
4.2 Test Of Hypothesis

Chapter Five:
5.0 Summary Of Finding, Recommendation And Conclusion

5.1 Summary Of Finding
5.2 Recommendations
5.3 Conclusion.
Bibliography
Appendix

APA

Consumer Protection And Drug Marketing. (n.d.). UniTopics. https://www.unitopics.com/project/material/consumer-protection-and-drug-marketing/

MLA

“Consumer Protection And Drug Marketing.” UniTopics, https://www.unitopics.com/project/material/consumer-protection-and-drug-marketing/. Accessed 20 September 2024.

Chicago

“Consumer Protection And Drug Marketing.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/consumer-protection-and-drug-marketing/

WORK DETAILS

Chapters:
5
Pages:
106
Words:
14579

Here’s a typical structure for Consumer Protection And Drug Marketing research projects:

  • The title page of Consumer Protection And Drug Marketing should include the project title, your name, institution, and date.
  • The abstract of Consumer Protection And Drug Marketing should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
  • The introduction of Consumer Protection And Drug Marketing should provide the background information, outline the research problem, and state the objectives and significance of the study.
  • Review existing research related to Consumer Protection And Drug Marketing, identifying gaps the study aims to fill.
  • The methodology section of Consumer Protection And Drug Marketing should describe the research design, data collection methods, and analytical techniques used.
  • Present the findings of the Consumer Protection And Drug Marketing research study using tables, charts, and graphs to illustrate key points.
  • Interpret Consumer Protection And Drug Marketing results, discussing their implications, limitations, and potential areas for future research.
  • Summarize the main findings of the Consumer Protection And Drug Marketing study and restate its significance.
  • List all the sources you cited in Consumer Protection And Drug Marketing project, following a specific citation style (e.g., APA, MLA, Chicago).