The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis.
The objective of the study or research was:
i. To find out why the foreign processed brand is preferred and the problems militating against it.
ii. To ascertain why the less privilege go for the locally processed brands.
iii. To find out why people trade on the foreign brands in spite 0of the low prices of the local beverage.
iv. To find out the factors responsible for the poor processing of beverage by the local processors.
v. To find the possible situation on how to bridge the purchasing gap between the locally processed beverage and the foreign processed brand of beverage.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Content
Chapter One
1.1 Background Of The Study
1.2 Statement Of The Study
1.3 Purpose Of The Study
1.4 Scope Of The Study
1.5 Significance Of The Study
1.6 Research Questions
1.7 Definitions Of Terms
Chapter Two
2.1 Review Of Related Literature
2.2 The Definition And Concept Of Branding
2.3 The Significance Of Branding
2.4 Reasons For Effective Brand Preference
2.5 Consumer Behaviour In Relation To Brand
2.6 Preference Consumer Modeling
Chapter Three
3.0 Research Methodology
3.1 Sources Of Data
3.2 Population Of The Study
3.3 Sample Side Determination
3.4 Analysis And Interpretation Of Findings
Chapter Four
4.1 Summary Of Finding
4.2 Conclusion
4.3 Recommendation
Appendix
Bibliography
Consumer Brand Preference In The Purchase Of Beverage. (n.d.). UniTopics. https://www.unitopics.com/project/material/consumer-brand-preference-in-the-purchase-of-beverage/
“Consumer Brand Preference In The Purchase Of Beverage.” UniTopics, https://www.unitopics.com/project/material/consumer-brand-preference-in-the-purchase-of-beverage/. Accessed 22 November 2024.
“Consumer Brand Preference In The Purchase Of Beverage.” UniTopics, Accessed November 22, 2024. https://www.unitopics.com/project/material/consumer-brand-preference-in-the-purchase-of-beverage/
Here’s a typical structure for Consumer Brand Preference In The Purchase Of Beverage research projects:
- The title page of Consumer Brand Preference In The Purchase Of Beverage should include the project title, your name, institution, and date.
- The abstract of Consumer Brand Preference In The Purchase Of Beverage should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Consumer Brand Preference In The Purchase Of Beverage should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Consumer Brand Preference In The Purchase Of Beverage, identifying gaps the study aims to fill.
- The methodology section of Consumer Brand Preference In The Purchase Of Beverage should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Consumer Brand Preference In The Purchase Of Beverage research study using tables, charts, and graphs to illustrate key points.
- Interpret Consumer Brand Preference In The Purchase Of Beverage results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Consumer Brand Preference In The Purchase Of Beverage study and restate its significance.
- List all the sources you cited in Consumer Brand Preference In The Purchase Of Beverage project, following a specific citation style (e.g., APA, MLA, Chicago).