This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. (A case study of Onitsha metropolis).
The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study.
The research study also designed to find whether and how managers of various fashion firm perceive and use opinion leaders in the marketing of their products.
The researcher selected two market from Onitsha metropolis, man market from Onitsha North and Ochanja marmket from Onitsha south to collect information from the dealers of fashion products.
The data were collected through both primary and secondary source using personal interview and observation questionnaire as necessary. The researcher interviewed both dealers and consumers.
The data collected were analysed, and the populated hypotheses tested using Chi- square.
The following findings were made namely:
That opinion leadership does not positively influence the quality of fashion product offered in Onitsha.
The following recommendation were recommended:
That a fresh study be conducted using a bigger sample and covering a wider area and population.
The researcher strongly suggest that our marketing firm should insist on using credible opinion leaders who will always deliver the right message, information pertaining the firms fashion product to the market.
Title Page
Certification
Dedication
Acknowledgement
Abstract
Table Of Contents
Chapter One
1.0 Introduction
1.1 Background Of The Study
1.2 Statement Of Problem
1.3 Objectives Of The Study
1.4 Statement Of Hypothesis
1.5 Significant Of The Study
1.6 Scope Of The Study
1.7 Definition Of Terms
Chapter Two
2.0 Literature Review
2.1 Overview Of Opinion Leadership
2.2 Factors Influencing Opinions
23 Peer Group Influencing Fashion
2.4 Overview Of Fashion
2.5 Factors That Influence Fashion
2.6 Overview Of Marketing
2.7 Influence Of Opinion Leadership On Marketing
2.8 Influence Of Opinion Leadership On The Marketing Of Fashion Products.
2.9 Influence Of Opinion Leadership On The Market Of Fashion Product In Onitsha.
Chapter Three
3.0 Research Methodology
3.1 Source Of Data Collection
3.2 Population Of The Study
3.3 Sample Size Determination
3.4 Sampling Technique
3.5 Research Instrument
3.6 Data Treatment And Analysis
3.7 Allocations And Administration Questionnaire
3.8 Limitation Of The Study
Chapter Four
4.0 Presentation Analysis Sand Interpretation Of Data.
4.1 Presentation Analysis Of Data
4.2 Testing The Hypothesis
Chapter Five
5.0 Summary Of Findings, Recommendation And Conclusion
5.1 Summary Of Findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix
Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products. (n.d.). UniTopics. https://www.unitopics.com/project/material/concept-of-opinion-leadership-and-its-influence-in-the-marketing-of-fashion-products/
“Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products.” UniTopics, https://www.unitopics.com/project/material/concept-of-opinion-leadership-and-its-influence-in-the-marketing-of-fashion-products/. Accessed 20 September 2024.
“Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/concept-of-opinion-leadership-and-its-influence-in-the-marketing-of-fashion-products/
Here’s a typical structure for Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products research projects:
- The title page of Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products should include the project title, your name, institution, and date.
- The abstract of Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products, identifying gaps the study aims to fill.
- The methodology section of Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products research study using tables, charts, and graphs to illustrate key points.
- Interpret Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products study and restate its significance.
- List all the sources you cited in Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products project, following a specific citation style (e.g., APA, MLA, Chicago).