This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the audience, especially those in Enugu metropolis, now have positive perception of female models with the aid of the “Always ultra” commercials they watch on their TV sets, after the findings, the researcher recommended that advertising regulatory bodies should scrutinize adverts properly before they are shown on TV.
Title page
Approval page
Declaration page
Certification page
Dedication
Acknowledgements
Abstract
CHAPTER ONE:
1.0 INTRODUCTION
1.1 Background of the study
1.2 Brief history of “Always ultra” product
1.3 Statement of the problem
1.4 Objectives of the study
1.5 Research questions
1.6 Scope of study
1.7 Significance of the study
1.8 Operational definition of Terms
CHAPTER TWO:
2.0 LITERATURE REVIEW
2.1 Introduction
2.2 Review of concepts
2.2.1 The concept of advertising
2.2.2 The concept of audience perception of female models in advertising messages
2.2.3 “Always ultra” commercials and portrayal of female models
2.3 Review of related studies
2.4 Theoretical framework
2.5 Summary of Literature Review
CHAPTER THREE:
3.0 RESEARCH METHOD
3.1 Introduction
3.2 Research design
3.3 Area of study
3.4 Population of the study
3.5 Sampling technique and sample size
3.6 Description of research instrument
3.7 Validity of data gathering instrument
3.8 Method of data collection
3.9 Method of data analysis
CHAPTER FOUR:
4.0 DATA PRESENTATION AND ANALYSIS
4.1 Introduction
4.2 Data presentation an analysis
4.3 Discussion of findings
CHAPTER FIVE:
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendations
5.5 Suggestion for further studies
References
Appendices
Audience Perception Of Female Models In Advertising Message. (n.d.). UniTopics. https://www.unitopics.com/project/material/audience-perception-of-female-models-in-advertising-message/
“Audience Perception Of Female Models In Advertising Message.” UniTopics, https://www.unitopics.com/project/material/audience-perception-of-female-models-in-advertising-message/. Accessed 19 September 2024.
“Audience Perception Of Female Models In Advertising Message.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/audience-perception-of-female-models-in-advertising-message/
Here’s a typical structure for Audience Perception Of Female Models In Advertising Message research projects:
- The title page of Audience Perception Of Female Models In Advertising Message should include the project title, your name, institution, and date.
- The abstract of Audience Perception Of Female Models In Advertising Message should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Audience Perception Of Female Models In Advertising Message should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Audience Perception Of Female Models In Advertising Message, identifying gaps the study aims to fill.
- The methodology section of Audience Perception Of Female Models In Advertising Message should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Audience Perception Of Female Models In Advertising Message research study using tables, charts, and graphs to illustrate key points.
- Interpret Audience Perception Of Female Models In Advertising Message results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Audience Perception Of Female Models In Advertising Message study and restate its significance.
- List all the sources you cited in Audience Perception Of Female Models In Advertising Message project, following a specific citation style (e.g., APA, MLA, Chicago).