The attitude of television audience toward commercial interruption in television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the audience and suggestion on what to do in order to better the performance of the media houses towards the television commercial interruptions.
It goes a long way to carry out a research on this topic by drawing up questionnaire and interviewing the subjects in their environments. Also made use of library and oral interviews. And our finding shows that uninterrupted television programmes are preferred by the television audience and that the television audience will prefer their unfavourite programmes interrupted. We also found out that commercial that tends to satisfy their needs are recalled faster than commercial that does not satisfy their needs.
Conclusively, the main objective of this study is to asses the attitude of television audience in Enugu towards commercial interruption of television programmes.
This study being an attitude survey seeks to find out the relationship between media content (advertisements) and the society. Therefore, it focused on consumer behaviour, which gives insight into consumer attitude beliefs, perception and culture.
Title Page
Approval Page
Project Topic
Dedication
Acknowledgement
Abstract
Chapter One
1.0 Introduction
1.1 Statement Of Research Problem
1.2 Objectives Of The Study
1.3 Significance Of The Study
1.4 Research Question
1.5 Research Hypothesis
1.6 Definition Of Variables
1.7 Limitation Of The Study
Chapter Two
2.0 Literature Review
Chapter Three
3.0 Research Method
3.1 Research Design
3.2 Research Sample
3.3 Measuring Instrument
3.4 Data Collection
3.5 Data Analysis
3.6 Expected Result
Chapter Four
4.0 Data Analysis
4.1 Presentation Of Results
Chapter Five
5.0 Summary
5.1 Recommendation
Bibliography
Appendix
Attitude Of Television Audience Towards Commercial Interruption Of Television Programmes. (n.d.). UniTopics. https://www.unitopics.com/project/material/attitude-of-television-audience-towards-commercial-interruption-of-television-programmes/
“Attitude Of Television Audience Towards Commercial Interruption Of Television Programmes.” UniTopics, https://www.unitopics.com/project/material/attitude-of-television-audience-towards-commercial-interruption-of-television-programmes/. Accessed 20 September 2024.
“Attitude Of Television Audience Towards Commercial Interruption Of Television Programmes.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/attitude-of-television-audience-towards-commercial-interruption-of-television-programmes/
Here’s a typical structure for Attitude Of Television Audience Towards Commercial Interruption Of Television Programmes research projects:
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- Review existing research related to Attitude Of Television Audience Towards Commercial Interruption Of Television Programmes, identifying gaps the study aims to fill.
- The methodology section of Attitude Of Television Audience Towards Commercial Interruption Of Television Programmes should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Attitude Of Television Audience Towards Commercial Interruption Of Television Programmes research study using tables, charts, and graphs to illustrate key points.
- Interpret Attitude Of Television Audience Towards Commercial Interruption Of Television Programmes results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Attitude Of Television Audience Towards Commercial Interruption Of Television Programmes study and restate its significance.
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