The essence of this research is the is asesment of marketing strategies adopted by fast food firms in Imo State with particular references to Mr. Biggs and Rennys Owerri.
The study is broadly divided into five chapters, chapter one comprises of the introductory aspect of the work, it encompasses the statement of problems, purpose of study research hypothesis significance of study, research .
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
Introduction
1.1 General Overview
1.2 Statement of Problem
1.3 Objective of the Study
1.4 Significance of the Study
1.5 Research Questions
1.6 Statement of Hypothesis
1.7 Scope of the Study
1.8 Limitation of the Study
1.9 Operational Definition of Terms
CHAPTER TWO
Review of Related Literature
2.1 Introduction
2.2 Historical Background
2.3 Variants of Fast Food
2.4 Origin of Past Food
2.5 Fast Food and the Business Environment
2.6 Fast Food Marketing Management
2.6.1 Product
2.6.2 Pricing
2.6.3 Promotion
2.6.4 Place
2.7 Problems with Fast Food Marketing
CHAPTER THREE
Research Methodology
3.1 Research Design
3.2 Questionnaire Design
3.3 Population/Sample Selection
3.4 Sources of Data
3.4.1 Primary Source
3.4.2 Secondary Source
3.5 Data Collection Technique
3.5.1 The Survey
3.5.2 The Observation
3.6 Method of Data Analysis
CHAPTER FOUR
Data Presentation and Analysis
4.1 Data Presentation
4.2 Data Analysis
4.3 Testing of Hypothesis
4.4 Decision Rule
4.5 Discussion on major Findings of the Study
CHAPTER FIVE
Summary, Conclusion and Recommendation –
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
Bibliography
Appendix
Assessment Of Marketing Strategies Adopted By Fast Food Firms. (n.d.). UniTopics. https://www.unitopics.com/project/material/assessment-of-marketing-strategies-adopted-by-fast-food-firms/
“Assessment Of Marketing Strategies Adopted By Fast Food Firms.” UniTopics, https://www.unitopics.com/project/material/assessment-of-marketing-strategies-adopted-by-fast-food-firms/. Accessed 19 September 2024.
“Assessment Of Marketing Strategies Adopted By Fast Food Firms.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/assessment-of-marketing-strategies-adopted-by-fast-food-firms/
Here’s a typical structure for Assessment Of Marketing Strategies Adopted By Fast Food Firms research projects:
- The title page of Assessment Of Marketing Strategies Adopted By Fast Food Firms should include the project title, your name, institution, and date.
- The abstract of Assessment Of Marketing Strategies Adopted By Fast Food Firms should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Assessment Of Marketing Strategies Adopted By Fast Food Firms should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Assessment Of Marketing Strategies Adopted By Fast Food Firms, identifying gaps the study aims to fill.
- The methodology section of Assessment Of Marketing Strategies Adopted By Fast Food Firms should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Assessment Of Marketing Strategies Adopted By Fast Food Firms research study using tables, charts, and graphs to illustrate key points.
- Interpret Assessment Of Marketing Strategies Adopted By Fast Food Firms results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Assessment Of Marketing Strategies Adopted By Fast Food Firms study and restate its significance.
- List all the sources you cited in Assessment Of Marketing Strategies Adopted By Fast Food Firms project, following a specific citation style (e.g., APA, MLA, Chicago).