Title page
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problems
1.3 objective of the study
1.4 research question
1.5 research hypothesis
1.6 Significance of the study
1.7 Scope and limitations of study
1.8 Definition of terms
References
CHAPTER TWO
2.0 Review of related literature
2.1 The concept of marketing financial services:-
2.2 Definition of marketing concept by different authors and their views.
2.3 General description of our case study commercial banks
2.4 Evolution of marketing concept
2.5 Description of marketing mix
2.6 Factors of marketing mix
2.7 problems of marketing financial services
2.8 how to improve marketing of financial services:
References
CHAPTER THREE
3.0 Research design and methodology
3.1 Sources of data
3.1.1 Primary source
3.1.2 Secondary source
3.2 Population
3.3 Sample and sampling procedure.
3.4 location of data
3.5 instruments of data collection
3.6 Questionnaire design
3.7 Research procedure
3.8 methods of data analysis
Reference
CHAPTER FOUR
4.0 Data presentation and analysis
4.1 Analysis of data from bank officers.
4.2 Analysis and presentation of data from customer
4.3 Test of hypothesis
CHAPTER FIVE
5.0 Summary of findings recommendation and conclusion:
5.1 Summary of findings
5.2 Recommendation
5.3 Conclusion
Bibliography
Questionnaire for customers
Questionnaires for bank officials
Appraisal Of The Marketing Concept In The Banking Industry. (n.d.). UniTopics. https://www.unitopics.com/project/material/appraisal-of-the-marketing-concept-in-the-banking-industry/
“Appraisal Of The Marketing Concept In The Banking Industry.” UniTopics, https://www.unitopics.com/project/material/appraisal-of-the-marketing-concept-in-the-banking-industry/. Accessed 19 September 2024.
“Appraisal Of The Marketing Concept In The Banking Industry.” UniTopics, Accessed September 19, 2024. https://www.unitopics.com/project/material/appraisal-of-the-marketing-concept-in-the-banking-industry/
Here’s a typical structure for Appraisal Of The Marketing Concept In The Banking Industry research projects:
- The title page of Appraisal Of The Marketing Concept In The Banking Industry should include the project title, your name, institution, and date.
- The abstract of Appraisal Of The Marketing Concept In The Banking Industry should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Appraisal Of The Marketing Concept In The Banking Industry should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Appraisal Of The Marketing Concept In The Banking Industry, identifying gaps the study aims to fill.
- The methodology section of Appraisal Of The Marketing Concept In The Banking Industry should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Appraisal Of The Marketing Concept In The Banking Industry research study using tables, charts, and graphs to illustrate key points.
- Interpret Appraisal Of The Marketing Concept In The Banking Industry results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Appraisal Of The Marketing Concept In The Banking Industry study and restate its significance.
- List all the sources you cited in Appraisal Of The Marketing Concept In The Banking Industry project, following a specific citation style (e.g., APA, MLA, Chicago).