This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services.
To carry out he research work some of the find out the problem faced by the from in marketing their service.
– t ascertain the possibility of applying the marketing concept in service marketing.
– To recommend efficient and effective ways of marketing lawn dry and dry cleaning service.
– Four hypothesis were formulated data were sourced using questionnaire. Extensive literature review on past work text books, on the area of study were carried out. Top man‘s formula was used to determine the sample size of the customer while a census of the staff was carried out.
The data collected were presented on statistical table analysed and interpreted while chi- square. Based on the analysis the following finding is lack of proper integration that there is lack of proper integration of the marketing concept in the firm.
That most customers chose their cleaning firm because of their service efficiency and I prompt delivery rather than n location.
The firm’s in ability to meet customer’s service needs / requirements through adequate provision of enough collection centre and patrol vans is contributory to customers use of direct visit to firm approach. It therefore deports tack of well panned and good distribution service
Conclusively, this has shown enough that there exist adequate demand for law dry and dry cleaning service which is capable of sustaining cleaning firms and enhancing their growth, his latent demand can only be stimulated into effective demand by the use of appropriate marketing and management strategies.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Content
Chapter One
1.0 Introduction
1.1 Statement Of Problems
1.2 Objective Of The Study
1.3 Formulation Of Hypothesis
1.4 Significance Of The Study
1.5 Scope Of He Study
Chapter Two
2.0 Literature Review
2.1 An Overview Of Marketing
2.2 An Overviews Of Service
2.3 What Is Marketing Concept
2.3 Nature Of Service
2.4 Characterises Of Service
2.5 Service Marketing Premise And Strategy
2.6 Marketing Mix For Service
2.7 The Role Of Marketing Concept In Law Dry – Industry.
Chapter Three
3.0 Research Methodology
3.1 Population Of The Study
3.3 Sampling Techniques
3.4 Sample Instrument Used
3.6 Methods Of Data Treatment And Analysis
Chapter Four
4.0 Presentation Analysis And Interpretation Of Dates
4.1 Presentation And Analysis Of Data
4.2 Text Of Hypothesis
Chapter Five
5.0 Summary Of The Finding –Recommendations And Conclusions
5.1 Summary Of The Findings
5.2 Recommendations
5.3 Conclusions
Bibliographies
Appendixes
Application Of Marketing Concept In Service Industry. (n.d.). UniTopics. https://www.unitopics.com/project/material/application-of-marketing-concept-in-service-industry/
“Application Of Marketing Concept In Service Industry.” UniTopics, https://www.unitopics.com/project/material/application-of-marketing-concept-in-service-industry/. Accessed 20 September 2024.
“Application Of Marketing Concept In Service Industry.” UniTopics, Accessed September 20, 2024. https://www.unitopics.com/project/material/application-of-marketing-concept-in-service-industry/
Here’s a typical structure for Application Of Marketing Concept In Service Industry research projects:
- The title page of Application Of Marketing Concept In Service Industry should include the project title, your name, institution, and date.
- The abstract of Application Of Marketing Concept In Service Industry should be a summary of around 150-250 words and should highlight the main objectives, methods, results, and conclusions.
- The introduction of Application Of Marketing Concept In Service Industry should provide the background information, outline the research problem, and state the objectives and significance of the study.
- Review existing research related to Application Of Marketing Concept In Service Industry, identifying gaps the study aims to fill.
- The methodology section of Application Of Marketing Concept In Service Industry should describe the research design, data collection methods, and analytical techniques used.
- Present the findings of the Application Of Marketing Concept In Service Industry research study using tables, charts, and graphs to illustrate key points.
- Interpret Application Of Marketing Concept In Service Industry results, discussing their implications, limitations, and potential areas for future research.
- Summarize the main findings of the Application Of Marketing Concept In Service Industry study and restate its significance.
- List all the sources you cited in Application Of Marketing Concept In Service Industry project, following a specific citation style (e.g., APA, MLA, Chicago).